Friday, 22 February 2019 14:09

Gaming as Digital Fundraising

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Social media and game streaming sites are building teams of fundraising teams with greater reach more now than ever. Video game tournament payouts have skyrocketed since 2010, and participant and spectator counts have grown (Stahlke, Robb, & Mirza-Babaei, 2018). This vast new network of committed campaigners opens new fundraising opportunities that include personal storytelling, which creates events with stronger purpose and impact; larger audience reach; and deeper engagement with donors. Organizations such as the American Foundation for Suicide Prevention (AFSP) have dedicated resources to creating a charity stream on the game streaming site Twitch (Twitch — AFSP). Streamers share individual connections to causes, create donation challenges and incentives to build hype and involvement with viewers, and track fundraising progress in real-time. Sites such as Tiltify have created dedicated Livestream Fundraising Portals for charities to get involved. Other streaming platforms include Mixer and YouTube Live. Donation integration can be found on other sites like Extra Life and Crowdrise.

Samantha Stahlke, James Robb, and Pejman Mirza-Babaei. 2018. The Fall of the Fourth Wall: Designing and Evaluating Interactive Spectator Experiences. International Journal of Gaming and Computer-Mediated Simulations 10, 1 (January 2018), 42-62. DOI: https://doi.org/10.4018/IJGCMS.2018010103

 

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Blog entries are solely the opinions of the authors, and do not reflect the opinions or viewpoints of any organizations or individuals associated with Oz Technology Company GBC.


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